Beefree acquires Really Good Emails: FAQs

Beefree acquired Really Good Emails (RGE) to bridge the gap between inspiration and creation in the email world, and to increase investment in the email community. This acquisition is aligned with Beefree's mission to empower email marketers by providing intuitive design tools, inspirational content, and a supportive community.

The acquisition of RGE benefits Beefree in several key ways:

The acquisition is aimed at enhancing the collaboration between RGE and Beefree while preserving RGE's core values and community-centric approach. Both companies are committed to maintaining RGE's brand identity and mission, ensuring that the community continues to thrive and benefit from its unique resources and initiatives. With Mike Nelson and Matt Helbig, co-founders of RGE, joining Beefree full-time and the infusion of resources from Beefree, RGE will have the opportunity to further invest in its community and expand its offerings while staying true to its roots as a volunteer-driven effort.

RGE users will benefit from the Pro subscription becoming free, allowing users to create multiple collections within their RGE profiles and submit new emails via a Chrome plugin. Additionally, over time, new tools will be introduced to shorten the distance between inspiring emails and editable templates, leveraging Beefree’s extensive catalog of over 1,700 free email & page templates. In addition, popular content initiatives like Feedback Fridays will soon be restarted, along with many other community-focused activities.

Beefree users can look forward to an enriched user experience with access to a broader range of email design inspiration and templates directly influenced by RGE’s curated collection. Additionally, Beefree’s commitment to innovation, including current exploration of AI-assisted design tools, will be expedited thanks to the assets and talent becoming available through the acquisition. Beefree customers will also find enhanced opportunities for community engagement and professional development, thanks to the integration of RGE's resources and initiatives. 

With Beefree's backing, Really Good Emails aims to deepen its commitment to the email community by further investing in Unspam, bringing the event to more cities and audiences. The return of Unspam in April of 2024 is the first manifestation of this effort. Keeping with the unconventional and casual environment, the events will continue to offer affordable tickets, with surplus funds supporting community initiatives like scholarships and travel assistance, ensuring Unspam's focus as a community-first event.

Email inspiration will be more deeply integrated in the fabric of Beefree’s products. For example, AI-assisted copywriting could leverage a large array of actual emails that exist in the RGE catalog and that match a specific purpose and industry. To start, the company will use AI-assisted tagging to match 1700+ editable Beefree templates to 15,000+ emails that exist in the RGE catalog, so that visitors to the RGE catalog can be presented with freely and immediately editable templates that match the email that they are viewing. 

The acquisition is not expected to directly affect the cost of Beefree’s existing services. Instead, it will provide additional value to Beefree users through access to previously paid features of RGE’s offerings for free, such as the Pro version of its email collection tool. Over time, the partnership will also foster the development of new, cost-effective solutions by leveraging economies of scale and shared resources.

Yes, RGE will maintain its status as a premier source for email inspiration, education, and design, preserving its brand and mission. With the co-founders remaining involved, the acquisition by Beefree will allow RGE to expand its services and further invest in the email community, ensuring continuity and growth in line with its core values.

The primary initiative involves creating a unified platform that dramatically improves the email production workflow, seamlessly integrating the strengths of both companies to fuse inspiration with creation. This integrated platform aims to positively impact the time it takes to go from ideation to project completion, which often requires several weeks in the email space. Many additional initiatives are under consideration, including enhanced community forums, a content publishing platform for members, increased visibility for email professionals, and exclusive access to research and trend insights. These efforts are designed to enrich the resources available to our community, ensuring a vibrant future for email professionals.

RGE and Beefree will seek community input to determine investment priorities for future initiatives. An Advisory Board consisting of community members will provide guidance, ensuring that the community's needs and interests are at the forefront of decision-making. Everyone is encouraged to send feedback to community@beefree.io.

Mike Nelson and Matt Helbig, co-founders of RGE, along with additional RGE staff, will assume full-time roles at Beefree. Matthew Smith and Matt Cook will continue to lend their expertise to RGE as advisors on specific projects. Justine Jordan - who became Beefree's Head of Strategy and Community this past January - co-organized and co-hosted the recent Unspam conference in Greenville, SC, demonstrating the alignment between Beefree and RGE. 

The acquisition is expected to significantly accelerate innovation at both RGE and Beefree. By combining resources, expertise, and the creative energy of both teams, we can fast-track the development of new features, tools, and services. Our goal is to deliver groundbreaking solutions that more efficiently and effectively address the evolving needs of email makers.

The primary objective of acquiring RGE is to create a comprehensive platform for email makers, seamlessly integrating inspiration, education, and creation. RGE will remain a distinct brand, continuing to inspire the community. Beefree will continue to focus on delivering no-code design tools that democratize the creation of complex digital assets, starting with email. At a time when generative AI is dramatically changing the way digital content is created, increased investment in the email community through RGE initiatives will provide Beefree with additional feedback that will drive key strategic decisions, ensuring that those decisions are deeply rooted in the actual needs of that community.

If you have any questions not covered here, please send us an email — we can be reached at community@beefree.io.