How to create emails that influence and convert with GenAI by your side
Writing persuasive emails that drive conversions used to require expertise in cognitive biases, persuasion techniques, and a little bit of copywriting finesse.
Nowadays, with GenAI as your "eager-to-learn intern," you have a powerful partner by your side who handles all that complex knowledge for you.
Your role is to steer it, to direct it, and refine the output, making it easier than ever to craft copy that resonates with audiences and drives action. Ready to learn how?
Justine Jordan
Head of Strategy & Community, Beefree
Kath Pay
CEO, Founder & Author, Holistic Email Marketing
Sneak peek into the agenda:
Meet your expert speakers
Join us for an insightful conversation with Kath Pay as we explore how to craft persuasive, customer-focused copy —plus, we’ll show you how to harness the power of AI to elevate your entire customer experience.
With over 16 years in the SaaS industry, Justin Jordan has grown allergic to meaningless buzzwords. Instead, she focuses on creative, data-driven strategies that make businesses + brands more human.
- Justine Jordan
Head of Strategy & Community, Beefree
Kath Pay is an award winning, best-selling author, and industry veteran of 26 years. These days, she devotes her time developing customer-centric eCommerce journeys using a holistic, multi-channel approach.
- Kath Pay
CEO, Founder & Author, Holistic Email Marketing
