--- title: How to create emails that influence and convert with GenAI description: Join us for an insightful conversation with Kath Pay as we explore how to craft persuasive copy —plus, show you how to harness the power of AI. --- Webinar | Bulk edits made simple with Beefree SDK Synced Rows [![Beefree Logo](https://d15k2d11r6t6rl.cloudfront.net/public/users/Integrators/BeeProAgency/53601_551533/beefree-logo-darkmode.png)](https://beefree.io/) [UPCOMING LIVE EVENT](https://nocode.beefree.io/how-to-write-persuasive-email-copy-kath-pay#REGISTRATION) # How to create emails that influence and convert with GenAI by your side Writing persuasive emails that drive conversions used to require expertise in cognitive biases, persuasion techniques, and *a little bit* of copywriting finesse. Nowadays, with GenAI as your "eager-to-learn intern," you have a powerful partner by your side who handles all that complex knowledge for you. Your role is to steer it, to direct it, and refine the output, making it easier than ever to craft copy that resonates with audiences and drives action. ***Ready to learn how?*** ![](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/mc32312m/m9w/9xn/wxk/calendar-icon-purple.png) Wednesday, October 23rd ![](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/mc32312m/w1p/69y/7ix/clock-icon-purple.png) 11 AM PDT / 2 PM EDT [Save your seat!](https://nocode.beefree.io/how-to-write-persuasive-email-copy-kath-pay#registration) [![Justine Jordan - Head of Strategy & Community at Beefree](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/mc32312m/siy/xou/1wf/Justine-pic.png)](https://www.linkedin.com/in/justinejordan/) **Justine Jordan** Head of Strategy & Community, **Beefree** [![Kath Pay - CEO, Founder & Author at Holistic Email Marketing ](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/mc32312m/xgw/9ac/fvq/Kath-pic.png)](https://www.linkedin.com/in/kathpay/) **Kath Pay** CEO, Founder & Author, **Holistic Email Marketing** ### Sneak peek into the agenda:  ![](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/mc32312m/rst/wg5/2m4/Check%20cr-fr.png) Robert Cialdini's persuasion tactics, cognitive biases, and the 4 Buyer Modalities ![](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/mc32312m/rst/wg5/2m4/Check%20cr-fr.png) How to create persuasive, customer-centric, and data-driven copy that engages your audiences at every touchpoint ![](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/mc32312m/rst/wg5/2m4/Check%20cr-fr.png) Tips on integrating AI-generated copy with your own creativity for more impactful email marketing results [RSVP](https://nocode.beefree.io/how-to-write-persuasive-email-copy-kath-pay#REGISTRATION) ### Meet your expert speakers  Join us for an insightful conversation **with Kath Pay** as we explore how to craft persuasive, customer-focused copy —plus, we’ll show you how to harness the power of AI to **elevate your entire customer experience.** [Save your seat!](https://nocode.beefree.io/how-to-write-persuasive-email-copy-kath-pay#registration) [![Justine Jordan | Head of strategy & Community at Beefree](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/mc32312m/siy/xou/1wf/Justine-pic.png)](https://www.linkedin.com/in/justinejordan/) With over 16 years in the SaaS industry, Justin Jordan has grown **allergic to meaningless buzzwords.** Instead, she focuses on creative, data-driven strategies that **make businesses + brands more human. ** **- Justine Jordan** Head of Strategy & Community, **Beefree** [![Richard portrait - Content Specialist at Madison Taylor](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/mc32312m/xgw/9ac/fvq/Kath-pic.png)](https://www.linkedin.com/in/kathpay/) Kath Pay is an **award winning, best-selling author**, and industry veteran of 26 years. These days, she devotes her time **developing customer-centric eCommerce journeys** using a holistic, multi-channel approach.  **- Kath Pay** CEO, Founder & Author, **Holistic Email Marketing** ![Beefree logo](https://d15k2d11r6t6rl.cloudfront.net/public/users/Integrators/BeeProAgency/53601_551533/beefree-darkmode-lightpurple.png) [![Instagram](https://d15k2d11r6t6rl.cloudfront.net/public/users/Integrators/BeeProAgency/53601_551533/Black%20Friday%202023/Instagram.svg)](https://www.instagram.com/beefree.io/) [![Twitter](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/mc32312m/udq/7ya/oa9/X.png)](https://twitter.com/beefreeio) [![Linkedin](https://d15k2d11r6t6rl.cloudfront.net/public/users/Integrators/BeeProAgency/53601_551533/Black%20Friday%202023/LinkedIn.svg)](https://www.linkedin.com/company/bee-editor/) [![Facebook](https://d15k2d11r6t6rl.cloudfront.net/public/users/Integrators/BeeProAgency/53601_551533/Black%20Friday%202023/Facebook.svg)](https://www.facebook.com/beefreeio) [![Pinterest](https://d15k2d11r6t6rl.cloudfront.net/public/users/Integrators/BeeProAgency/53601_551533/Black%20Friday%202023/Pinterest.svg)](https://www.pinterest.it/beecontentdesign/) [![Youtube](https://d15k2d11r6t6rl.cloudfront.net/public/users/Integrators/BeeProAgency/53601_551533/Black%20Friday%202023/YouTube.svg)](https://www.youtube.com/@design-with-bee) - [Privacy policy](https://beefree.io/privacy-policy) - [GDPR](https://beefree.io/gdpr-compliance) - [Terms of use](https://beefree.io/terms-of-use) - [©Bee Content Design, Inc. 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